How can user experience designers who don’t have clinical backgrounds work to create better experiences for healthcare providers, payers and patients? Design is about understanding the emotions of the user, […]

By 2020, customer experience will overtake price and product as the key brand differentiator. This is due, largely in part, to the fact that the role of the customer has changed from isolated to connected, from unaware to informed, from passive to active. Customers have access to unprecedented amounts of information, often at their fingertips, allowing them to […]