Payer-provider collaboration: What’s in it for consumers?

Imagine having to pay for a car piece by piece, shopping for a steering wheel, brake system and transmission all as separate purchases. Not a great idea, right? Now imagine shopping for health care that way, down to every doctor visit, lab test or procedure. Yet that describes the many confusing and complex choices facing U.S. consumers as they try to manage their health care.

In this episode, Mike Fay, Vice President for Health Networks and Innovation at Wellmark, describes what happens when health plans collaborate with providers to offer consumers more transparency about healthcare quality and pricing.

"...how do you get the right information in the hands of the members in a way that they can easily consume it and then use it in their decision making about care and where they get their care. That has to be a push we all work on."
— Mike Fay, Vice President, Provider Economics, Wellmark Blue Cross and Blue Shield